Luke Saunders

D&AD NEW BLOODS SUBMISSION

STADIUM BIG SCREENS

When a player scores a goal, the live stadium screens display the correct phonetic pronunciation of their name. Fans would instinctively read the screen and pronounce their name correctly when celebrating.

TV SCREEN POP-UP

When a player scores a goal, and the fans celebrate, a  live TV broadcast graphic shows the correct phonetic pronunciation of their name.

WORLD CUP MODE

Before kickoff, fans predict the lineup by saying player names correctly into their phone.

A live leaderboard tracks who guesses the most players throughout the tournament.


PLAYER OF THE MATCH TROPHY

The Player of the Match Trophy features both the players name and the correct phonetic pronunciation of their name.

WARM-UP KITS

The Warm-up Kits feature the correct phonetic pronunciation of the player’s name.

SOCIAL MEDIA BUZZ

On various social media platforms, players teach the football community how to correctly pronounce their names.